http://info.cern.ch/hypertext/DataSources/WWW/Geographical_generation/new-servers.html
it tells how to announce via: Country, the What's New Page for NCSA Mosaic, Virtual Library Subject, and in the comp.infosystems.announce.
Most universities running their own WWW server have a method for announcing or placing a link to their page. More than likely if you check your university's home page there are directions on how to do this.